Announcing the Plus One Movement

In conjunction with the Company's new brand design, Darford International Inc. is proud to introduce the Plus One Movement, aimed at supplying fresh quality food to abandoned dogs waiting for a new home.

The Plus One Movement works this way:
Attached to every Darford box of treats and food is an extra donation meal specifically designed for the customer to give to a dog in need. The donation pack contains one meal of the Company's Zero/G dog food. The customer will have many donation method options, including a hamper at the point of purchase, to be collected by a local animal shelter.

Darcy Bomford, Darford founder and CEO, sees The Plus One Movement as a way to help the dogs that our society chooses to throw away. "With over 4 million dogs euthanized every year in Canada and the US, we simply had to do something."

The program is designed to empower the Company's customers to actively donate, and tangibly do some good in their local community.

This is seen by the Company as a win-win. The more product Darford sells, the more dog rescues and abandoned dogs Darford can help, increasing brand preference and awareness of the problem.

The Plus One Movement will be unveiled concurrently both online and at the Global Pet Expo in Orlando, Florida, March 25th to 27th at the Darford booth # 1388 and initially will include approximately 3,000 retailers that carry the Darford brand in Canada and the US.

For more information about the movement, and how you can participate, please visit www.ilovealldogs.org