Paul Dixon

FOR IMMEDIATE RELEASE
Feb 28, 2017

CONTACT:
Maureen McEwan
(250)545-4430, ext. 202
mmcewan@darford.com

Darford celebrates 30 years of baked goodness
And it just keeps getting better!

Vernon, British Columbia Canada

Darford is celebrating its 30th anniversary this year and continues to produce premium treats trusted and favored by a growing number of pet parents.

Since 1987, the Darford brand has grown from a local favorite to one that has become known across North America for its premium quality and natural ingredients. Darford treats are made with real meat, real cheese and real vegetables and fruits. They never contain artificial colors or flavors, no meat by-products or meals, and no added salt. Pet parents feel confident feeding Darford treats because of the care and attention that goes into every batch. Rigorous quality control guidelines are followed at every stage, ensuring treats are safe, healthy and flavorful.

As the humanization trend evolves within the growing pet industry, Darford continues to lead the way, making treats with limited ingredients, no gluten and no GMOs. This ensures that the growing number of dogs with food allergies and intolerances can have their favorite flavors without comprising their health.

Darford also offers functional grain free treats that provide additional health benefits. Treats that are good for dogs’ skin and coats, their hips and joints, their disgestive systems and their weight; all important components for keeping our best friends healthy and active.

Darford treats are available in a variety of flavors, in packaged and bulk, and in mini and regular sizes. With 64 SKUs to choose from, retailers can offer a variety of flavors to meet their customers’ needs. Display options are also available, providing retailers with a complete merchandising solution.

While we can’t venture a guess as to how many treats we’ve baked in 30 years, we do know we’ve baked enough to become flavor favorites across Canada and the U.S. It all comes back to the ingredients, because when it comes right down to it, what’s in a Darford treat is just as important as what isn’t.

Darford ~ all natural, premium oven-baked treats made with the finest ingredients ~ since 1987.

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FOR IMMEDIATE RELEASE
Feb 28, 2017

CONTACT:
Maureen McEwan
(250)545-4430, ext. 202
mmcewan@darford.com

Darford ZERO/G Minis with Limited Ingredients
A healthy treat alternative for all dogs, big or small

Vernon, British Columbia Canada

Darford’s new ZERO/G™ Mini dog treats contain limited ingredients and each ingredient packs a powerful punch of nutritional goodness. Oven baked and loaded with superfoods, including quinoa, cranberries, blueberries and kelp, these treats are also rich in protein and feature meat or fish as the number one ingredient. That means no grains, no gluten and no GMOs—the very things that dogs don’t need, and only those ingredients they do.

Perfect for those dogs with allergies or intolerances to grains, gluten and potatoes, the new ZERO/G Minis also provide dogs with necessary vitamins and minerals, antioxidants, Omega 3 fatty acids, calcium, added fiber and protein. And, because they are low glycemic, they can help stabilize dogs’ blood sugar and energy levels, helpful in preventing a variety of health concerns. ZERO/G Minis are a perfect addition to any dog’s diet, and are ideal for small dogs, or as training treats for large dogs.

“Darford’s new ZERO/G Minis will provide pet parents with a premium treat that will satisfy their dogs’ needs, regardless of their size,” says Patrick Westbrook, director of sales for Darford. “If allergies are a concern, they can feel confident knowing that the ZERO/G line has limited ingredients, yet still have all the nutritional benefits their dogs deserve and need. And, with a high inclusion of protein, these treats are always a flavor favorite.”

ZERO/G Minis are available in four delicious flavors: Roasted Duck, Roasted Lamb, Roasted Salmon and Roasted Chicken; and will be available this April in 15-pound bulk boxes.

For more information on Darford, please visit www.Darford.com

Darford—All natural, premium oven-baked dog treats made with the finest ingredients—since 1987.

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Vernon, British Columbia CANADA

 Darford introduces a brand new line of treats, a smaller bulk box and a new size treat in its premium Grain Free Functional line—and all were launched at Global Pet Expo 2016.

The Naturals Wheat Free line in bulk offers three new flavors of wheat-free treats: Bacon, Cheddar Cheese and Peanut Butter. These new cookie-shaped treats are made with all natural ingredients and rye flour instead of wheat flour. This makes them perfect for those dogs with wheat sensitivities. The combination of barley, oats, rye and rice flour offer a nutrient-packed line up and are excellent sources of dietary fiber, which can help lower cholesterol and benefit intestinal health.

“We are excited to be launching the new Naturals Wheat Free line and we think it will serve a growing segment of our customer base,” says Patrick Westbrook, director of sales for Darford. “More pet owners have dogs with food sensitivities, and they need treat options that can meet their pets’ nutritional demands.”

This is why Darford has also launched new sizes in its premium Grain Free Functional line. Two flavors—Healthy Skin & Coat and Healthy Hip & Joint—are now available in the new regular-size signature heart shape. Already available in the mini hearts, the new larger size will provide large dogs with a more usable, and healthy, treat option. Darford’s Healthy Skin & Coat treats feature Omega 3 and 6 fatty acids. The Healthy Hip & Joint treats have added glucosamine and chondroitin. Other Grain Free Functional SKUs include Healthy Weight Management and Healthy Digestion, both available in minis.

And, it’s now easier than ever before for retailers to showcase and sell Darford’s 32 bulk SKUs. Darford has reduced the size of its bulk boxes to 12 pounds for Naturals and 15 pounds for Grain Free. This provides the following benefits:

• Retailers can display nine boxes on the bulk rack instead of six
• Faster sell through, fresher treats
• Better selection for customers
• Less cost per case

New bulk boxes have already begun shipping to distribution as of April 1, 2016.

Darford has been baking premium natural dog treats since 1987. Darford uses only the best ingredients, follows rigorous quality control guidelines and bakes all of its treats in its own ovens—right here in Canada.

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Contact Information:

Maureen McEwan (250) 545-4430 ext. 202

mmcewan@darford.com