Darford Launches New Flavors, New Box Size!

New bulk rack 9 boxVernon, British Columbia CANADA

 Darford introduces a brand new line of treats, a smaller bulk box and a new size treat in its premium Grain Free Functional line—and all were launched at Global Pet Expo 2016.

The Naturals Wheat Free line in bulk offers three new flavors of wheat-free treats: Bacon, Cheddar Cheese and Peanut Butter. These new cookie-shaped treats are made with all natural ingredients and rye flour instead of wheat flour. This makes them perfect for those dogs with wheat sensitivities. The combination of barley, oats, rye and rice flour offer a nutrient-packed line up and are excellent sources of dietary fiber, which can help lower cholesterol and benefit intestinal health.

“We are excited to be launching the new Naturals Wheat Free line and we think it will serve a growing segment of our customer base,” says Patrick Westbrook, director of sales for Darford. “More pet owners have dogs with food sensitivities, and they need treat options that can meet their pets’ nutritional demands.”

This is why Darford has also launched new sizes in its premium Grain Free Functional line. Two flavors—Healthy Skin & Coat and Healthy Hip & Joint—are now available in the new regular-size signature heart shape. Already available in the mini hearts, the new larger size will provide large dogs with a more usable, and healthy, treat option. Darford’s Healthy Skin & Coat treats feature Omega 3 and 6 fatty acids. The Healthy Hip & Joint treats have added glucosamine and chondroitin. Other Grain Free Functional SKUs include Healthy Weight Management and Healthy Digestion, both available in minis.

And, it’s now easier than ever before for retailers to showcase and sell Darford’s 32 bulk SKUs. Darford has reduced the size of its bulk boxes to 12 pounds for Naturals and 15 pounds for Grain Free. This provides the following benefits:

  • Retailers can display nine boxes on the bulk rack instead of six
  • Faster sell through, fresher treats
  • Better selection for customers
  • Less cost per case

New bulk boxes have already begun shipping to distribution as of April 1, 2016.

Darford has been baking premium natural dog treats since 1987. Darford uses only the best ingredients, follows rigorous quality control guidelines and bakes all of its treats in its own ovens—right here in Canada.



Contact Information:

Maureen McEwan (250) 545-4430 ext. 202